News, insight, and practical thinking from Support Partners.

From Content Intelligence to Context Intelligence with AIR Fusion: Making Your Media Ready for Agentic AI

Why understanding our content fully leads to faster, more context-aware repurposing of the archive. How AIR Fusion moves media from content intelligence to context intelligence for agentic AI.

AIR Fusion Studio, an AI-Native workspace for modern media teams

Your repository already contains the content. AIR Fusion unlocks the intelligence: an AI-native workspace that sits over DAM and MAM, with MCP, provenance, and Fuse.

Token Mania - by Support Partners - Fuse

Why do AI token costs keep increasing even with new model prices going down, and how do agentic model routing help reduce costs whilst providing value?

Why the EU AI Act is changing content creation and what media companies should do now

Why the EU AI Act Is Changing Content Creation and What Media Companies Should Be Doing Now

AIR Fusion & EU AI Act Compliance: How an AI Native Platform Makes Responsible AI Media Operations Possible

Why Media Organizations Need Domain-Specific AI Partners

Evaluate AI implementation partners for media content operations, focusing on governance, scalability, and workflow fit for production success.

Thinking before we chat, AI, sustainability and the power of small steps and bold action

Explore the intersection of AI and sustainability, highlighting the importance of conscious consumption and innovative practices in data centers for a greener future.

Why Edge AI needs an operating model to deliver value

Explore why edge AI requires a strategic operating model to maximize value, addressing cost inefficiencies and compliance challenges in enterprise environments.

AI Isn’t Increasing Creative Workloads. Your workflows are interrupted by operational problems.

Creative Teams know the time to actually create gets swallowed up by the complexity of content operations.

Dear Media Exec: You Already Own Your AI Platform

“Discover why Microsoft Ignite 2025 changes everything for Media & Entertainment. Learn how to turn your existing Microsoft investment into an AI-powered operating model with real ROI, without buying another tech stack.”

Dear Executive: Your AI Pilots Aren't The Problem, Your Workflows Are

AI value isn’t about models or tokens. It’s about workflows. Learn how Support Partners helps enterprises turn AI into finished, production‑ready results.

AI Only Automates 2.5% of Your Work & Why That’s Good News

AI automates just 2.5% of a media executive’s role. Learn why this is to your competitive advantage and how the industry’s most strategic leaders are using AI to enhance creativity, accelerate workflows, strengthening the competitive edge.

Why Managed Virtual Desktops Are Essential for Modern Enterprises

Discover how AIR Spaces managed virtual desktops streamline IT management, enhance security, and optimize costs for modern enterprises.