Special Event

Meet Support Partners at NAB Show 2026.

Find us at the Microsoft Booth W1731 in the West Hall, Las Vegas Convention Center, April 18th-22nd 2026

Event details

What We Do

Services Designed Around Workflow Problems, Not Product Theatre.

Support Partners combines advisory, content intelligence, cloud production, governance, and managed operations into one Microsoft-first operating model. Buyers can start where the pain is highest and expand from there.

AIR Fusion

For Teams That Need Content Intelligence, Not Just Better Asset Management.

AIR Fusion builds semantic understanding across your content estate, powering AI search, automated enrichment, and conversational workflows within governed operations.

Content Intelligence

Semantic scene detection, object identification, OCR, transcription, and contextual tagging that happen automatically on ingest and improve over time.

Conversational Workflows

Search, summarise, clip, export, and upload through a natural language assistant that understands session context and supports multi-turn conversations.

Governed Operations

Every enrichment, action, and transformation is tracked, auditable, and permission-controlled with granular access, audit logs, and role-aware controls.

Intelligent Search and Discovery

Hybrid semantic search that understands context, not just keywords, helping teams find the right asset in seconds across large archives.

Archive Activation

Transform dormant content libraries into semantically rich, searchable collections, unlocking assets teams did not know they had.

AIR Fusion Is The Intelligence Layer That Makes Content Work.

Built for teams that need semantic understanding and conversational AI embedded into how content operations actually work.

Explore AIR Fusion

AIR Spaces

For Teams Trying To Remove Infrastructure Drag From Production And Post-Production.

AIR Spaces gives creative and broadcast teams the cloud workstations, burst capacity, security, and scale they need when demand is live and variable.

Virtual workstations

Secure Azure environments for editors, designers, producers, and operators working from anywhere.

Burst-to-cloud capacity

Elastic GPU and compute resources that appear when production peaks and release when the load drops.

Secure collaboration

Controlled access, private networking, and governed content handling across distributed teams.

Render orchestration

Scale rendering and compute-intensive workflows without carrying idle infrastructure cost.

Infrastructure as code

Repeatable, auditable environments delivered through automated provisioning and platform controls.

AIR Spaces is built for operational elasticity.

It helps teams protect creative quality while removing the infrastructure bottlenecks that slow delivery.

Explore AIR Spaces

Catalyst

For Organisations That Know Change Is Needed But Need A Credible First Move.

Catalyst turns broad AI or platform intent into a practical Microsoft-first roadmap shaped around real workflows, governance, adoption, and measurable value.

Strategy and vision

Assess the Microsoft estate, define the opportunity space, and connect AI investment to operational and commercial outcomes.

Workflow and experience design

Map where bottlenecks, handoffs, and manual work are blocking scale across ingest, production, archive, and distribution.

Architecture and adoption

Shape the Azure, Fabric, Purview, and change-management model required to move from pilot to production.

Discovery sprints

Focused engagements that define the blueprint, business case, and priority workstreams.

AI acceleration

Domain-tailored models, intelligent agents, and deployment patterns aligned to production reality.

Catalyst is built to shorten the distance between strategy and delivery.

It is where advisory, Microsoft platform design, and operational context come together in a usable plan.

Explore Catalyst

AIR Assist

For Teams That Need The Platform To Keep Improving After Go-Live.

AIR Assist extends ownership beyond launch with platform support, governance, optimisation, and operational accountability.

Platform operations

Monitoring, incident management, and support for production-critical environments and workflows.

AI and model operations

Performance oversight, drift monitoring, and managed optimisation for intelligent workflows.

Cost and governance

Azure cost control, policy management, and continual improvement against value and compliance targets.

Adoption support

Enablement and operating support that helps teams get value from the platform they now rely on.

Continuous optimisation

A managed improvement loop so the investment compounds rather than stagnates.

AIR Assist closes the gap between delivery and long-term operational value.

The same team stays accountable for the platform after implementation, not just during it.

Explore AIR Assist

Services FAQs

Common questions about how buyers usually engage with the service mix

Build The Right Service Mix For Your Environment.

We can map the current operating model, prioritise the highest-value opportunities, and define whether the next step should be advisory, targeted delivery, governance design, or managed support.

Book a Discovery