Do you only work in Broadcast and Media?

No. The approach is strongest wherever content operations are valuable, complex, distributed, or time-sensitive, including adjacent enterprise environments.

Why does domain context matter so much?

Because generic transformation patterns often break down when rights, live deadlines, compliance, archive depth, or creative workflow complexity are ignored.

Can the same Microsoft ecosystem model work across different sectors?

Yes, but the workflow and operating model need to be adapted to the sector. That is exactly where the domain expertise matters.

What roles do you typically talk to?

Heads of Media Operations, CTOs, CIOs, CMOs, Heads of Sport, Heads of News, Heads of Creative Ops, Heads of Digital, and Platform Owners responsible for Cloud, Media and Collaboration.

Industries

Deep Operational Expertise For Content-Intensive Industries.

Support Partners works where content, workflow complexity, deadlines, governance, and platform change all collide. The common thread is not the sector label. It is the operational pressure behind the work.

Media & Broadcast Sport Studios Agencies & Creative

Every organisation will put that intelligence to work differently.

Start with your world.

Let's Start the conversation

Media & Broadcast

Make more of your content. Move faster. Reduce operational cost.

Connect content, archives, production systems and operational knowledge so people and AI can find what matters, understand its context and act on it.

This includes Catalyst Solutions such as Broadcast QC.

Live content intelligenceHigh-speed ingest and transformationArchive discovery and commercial exploitationRights managementContent protectionBroadcast QC

AIR Fusion For Content Intelligence

Build semantic understanding across archives so AI agents can automate enrichment, compliance, and activation workflows.

AIR Spaces For Elastic Production

Scale cloud production environments without carrying idle infrastructure costs.

See How Media Operations Change When Archive Becomes Active Infrastructure.

ITV and London Live show what happens when cloud scale and production workflows are designed as one system.

Explore Media & Broadcast

Featured Customer Story

ITV

ITV modernised remote editing and production collaboration through an Azure-based operating model designed for security, flexibility, and continuity.

View customer story

Sport

Turn content into commercial opportunity while it still matters.

Transform live content at speed, create richer opportunities for fan engagement and monetisation, protect valuable IP and understand the rights surrounding it.

This includes Catalyst Solutions such as Ghost Anti-Piracy.

High-speed content ingest and transformationFan engagement and monetisationGhost Anti-PiracyArchive exploitationRights management

AIR Fusion For Event Intelligence

Automate enrichment and activation from ingest to fan-facing experience.

Catalyst For Sports-Specific AI

Shape models and workflows around league, team, rights, and production realities.

Sport Moves Fast And The Content Operation Has To Move Faster.

We help leagues, federations, teams, and sports content groups connect Microsoft investments to live-event reality and long-term fan value.

Explore Sport

Featured Customer Story

North American Sports Team

A North American sports team improved digital content turnaround through a workflow and platform model better suited to live-event demand.

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Studios

Your Production Intelligence finds problems sooner, working harder to solve them before they become expensive.

Connect production content, systems and operational knowledge to improve quality, reduce repetitive work and make valuable intelligence available throughout the production process.

This includes Catalyst Solutions such as The Selection Room and VFX QC.

The Selection RoomVFX QCProduction intelligenceWorkflow automationAsset discovery and reuseRights management

AIR Spaces For Creative Capacity

Provide elastic GPU and workstation access where and when production needs it.

AIR Fusion For Content Intelligence

Build semantic understanding across production libraries so AI agents can automate discovery, enrichment, and activation workflows.

Studios Do Not Need More Fragmentation.

They need a platform model that supports creative quality, secure collaboration, and delivery velocity together.

Explore Studios

Featured Customer Story

Render Brew

Burst-to-cloud GPU capacity helped unlock growth without carrying the permanent cost of overbuilt rendering infrastructure.

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Agencies & Creative

Put the content and knowledge your teams create every day back to work.

Find and reuse creative work, connect fragmented workflows and retain valuable organisational intelligence rather than leaving it trapped in systems and people.

This includes Catalyst Solutions such as AI Detection.

Creative asset discovery and reuseContent operationsWorkflow intelligenceRights managementAI-assisted productionAI Detection

AIR Spaces For Cloud Creative Environments

Move production closer to the cloud services teams already rely on.

AIR Fusion For Content Intelligence

Build semantic understanding across campaigns so AI agents can surface reuse opportunities, automate tagging, and reduce rework.

Creative Operations Benefit When Infrastructure And Intelligence Are Designed Together.

That means less time lost to asset sprawl, tool fragmentation, and underused platform investment.

Explore Agencies & Creative

Featured Customer Story

Comic Relief

Comic Relief simplified the technical environment around creative delivery so teams could focus more on the work and less on operational overhead.

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Industry FAQs

Questions teams often ask when deciding whether our domain experience fits their environment

Does your transformation plan need domain context?

We can map the operational realities of your sector against the Microsoft platform and define the right path forward.

Talk To Support Partners