Our client’s news organization is responsible for informing the public of critical news and delivering this promptly to the audience’s platform of choice. Their field contribution teams are responsible for collecting content from the scene of breaking stories and delivering it to the editorial staff for inclusion in upcoming VOD or linear distributions. To manage this media, the organization utilized a media asset management system, which operated successfully for them for a long time, but audience requirements had changed. Audiences wanted the content faster and in varying digital and linear forms they desired, which stressed the existing infrastructure and workflows.

The latency between the field acquisition and editorial processing of this content was 10s of minutes, which was previously considered acceptable but was now getting in the way of meeting their audience expectations.  To meet this need, the editorial staff began using content from 3rd party social media sources instead of their content due to the shorter processing latency. As their dependency on social media sources grew, their broadcast content lost uniqueness, and biased viewpoints entered their newscasts.  Their reputation as a trusted news supplier took a hit, forcing them to reevaluate their field contribution workflows.