Reduced infrastructure downtime.
Improved creative team productivity.
Reduced costs of supporting creative infrastructure.
Introducing our esteemed customer, HSBC, a leading global banking and financial services institution with a strong international reach. They offer various services, including personal and online banking, loans, mortgages, savings, investments, and credit cards. Their global businesses serve approximately 39 million customers, and their network spans 62 countries and territories in Europe, Asia, the Middle East and Africa, North America, and Latin America. Read on to discover how we assist their marketing department in managing and promoting the brand.
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HSBC customer journey has evolved to focus on delivering a seamless and personalized banking experience for its customers across the globe. It relies on a dynamic approach committed to comprehending its diverse customer base and delivering relevant content at the ideal point in the journey. Meeting these demands requires targeted campaigns and significant creative content production to deliver the right message to the right audience. The creative team’s infrastructure was increasingly critical to their brand’s mission but comprised on-premises hardware and applications foreign to the IT organization’s expertise. This left the creative team to perform best-effort support that left them exposed to downtime, security breaches, or lost media.
HSBC chose Support Partners for their deep domain and technical expertise in supporting and monitoring creative infrastructure. They needed a single point of contact across their entire infrastructure spanning end-user computing, physical servers, storage, displays, networking, and 3rd party creative applications that would simplify everyday tasks and ensure the systems remained operational. Support Partners’ Managed Services provided a turn-key solution with break-fix support, how-to creative application expertise, backup, monitoring, patch management, capacity planning, hardware maintenance, and more. All services are accessible from the Support Partners’ call center, providing the creative team with the expertise when and where they need it.
Since 2020, Support Partners has managed the creative team’s infrastructure, consistently delivering a stable platform for the HSBC marketing team. Further, creative user productivity has increased through the Support Partners’ domain expertise in providing best practices and how-to support across their creative applications. Support Partners lowered the cost of supporting this team compared to the alternative of entirely staffing in-house expertise.
