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Producing highlight packages for live sports events posed a significant challenge for the organization’s editorial teams. Editors spent countless hours manually searching through raw footage to locate sub-clips of interest—a task often delegated to production assistants with varying levels of training and experience. This inconsistency led to uneven quality in highlight reels, reducing viewer engagement and limiting promotional opportunities to attract new audiences. The inefficiency also constrained scalability, making it difficult to handle growing content demands without adding headcount.
overcome these challenges, the Live Events Organizer partnered with Support Partners to implement Catalyst AI services. This tailored AI solution integrates with Adobe Premiere Creative Cloud, automatically identifying key moments in raw sports footage, bundling sub-clips into preliminary sequences, and exporting them to Adobe Creative Cloud for creative editing. Through Catalyst, editors gained immediate access to curated sub-clips, eliminating the need for manual searching and freeing time for storytelling and creative innovation. The AI-driven approach also ensured consistent quality across highlight packages, differentiating the organization’s content from competitors and enabling scalable growth without additional hires.
The adoption of Catalyst delivered measurable and qualitative benefits. Editors reported a 50% productivity improvement, as time spent locating clips was virtually eliminated. Highlight reels were produced in minutes instead of hours, accelerating turnaround times for promotional content. Beyond efficiency, the creative team noted significant improvements in the quality and relevance of highlight packages, enabling more compelling storytelling and stronger audience engagement. This bespoke solution positioned the organization to scale operations and maintain a competitive edge in the fast-paced live events industry.
